Nicole
van Zanten.

Predictable revenue isn't luck.
It's a system.

I help founder-led and PE-backed companies diagnose what's broken in their revenue engine — and build the systems that make growth repeatable.

Does this sound familiar?

Growth has stalled — and it's not for lack of effort.

Growth has plateaued
Sales aren't predictable
Marketing isn't producing pipeline
Forecasting isn't reliable
15+
Years leading growth
$100M+
Revenue influenced
400+
Employees supported
30+
Countries
100+
Enterprise clients

Most consultants specialize in sales or marketing. I work across the entire revenue engine — because growth breaks at the seams between them.

Trusted by
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Dentsu company logo
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Services

Three services. One method: Diagnose, Design, Deliver.

Revenue Diagnostic service icon
Revenue Diagnostic

Find out what's holding you back. I assess your sales, marketing, and customer journey to identify the bottlenecks preventing predictable growth. You'll receive an executive-level audit, prioritized recommendations, and a practical roadmap.

Revenue audit
Sales & marketing assessment
Leadership assessment
Revenue System Design service icon
Revenue System Design

Build a revenue engine that scales. Together we'll redesign the systems, processes, and team structure that create consistent pipeline and predictable revenue. Every engagement results in practical playbooks your team can implement immediately.

Go-to-market strategy
Sales playbooks
Marketing framework and structure  
Fractional Revenue Leadership service icon
Fractional Revenue Leadership

Turn strategy into execution. After the roadmap is built, I work alongside your leadership team to coach managers, refine execution, and ensure the plan delivers measurable results. I'm invested in your team's success and business growth.

Executive coaching
Weekly leadership meetings
Forecast reviews and optimization
FAQ

Frequently asked questions

What type of projects do you take on?

I work with founders, CEOs and leadership teams who are looking to build a more predictable revenue engine. Most of my clients are B2B businesses with established teams that want to improve sales performance, align marketing, or prepare for their next stage of growth.

Do you only provide strategy? 

No. While every engagement begins with a clear strategy, I can also stay involved to help your team execute. Many clients continue working with me as a fractional revenue leader, providing ongoing coaching, accountability, and strategic guidance. That's up to you! 

How long does a typical diagnostic take?

A Revenue Diagnostic is typically completed in two to three weeks. Larger transformation projects generally run between six and twelve weeks, while fractional engagements are designed as ongoing partnerships.

What's included in a Revenue Diagnostic?

Every engagement is tailored, but a typical diagnostic includes leadership interviews, an assessment of your sales and marketing processes, pipeline analysis, team structure, KPIs, and customer journey. You'll receive an executive summary, prioritized recommendations, and a practical roadmap your team can begin implementing immediately.

How do you price engagements?

Most projects are priced on a fixed-fee basis so you know exactly what to expect before we begin. Ongoing fractional leadership is offered on a monthly retainer, with the scope tailored to your business and objectives.

How do we get started?

Everything starts with a discovery conversation. We'll discuss your current challenges, growth goals, and whether we're the right fit. If I believe I can add value, I'll recommend the engagement that best suits your business.