Digital Marketing and Racing

Nicole van Zanten

What I do


Working with globally recognized brands throughout her career, Nicole is a digital and social marketer at her core. Focused on building brands and delivering ROI through digital media and inbound marketing, Nicole brings an industry-leading strategic mind to each and every client.

Learn more about her work here.

When she isn't developing strategy and engaging online, Nicole is focused on endurance racing and hiking in the world's most beautiful mountain trails.



Nicole is proud to work with variety of clients across many verticals. Take a look below.

Interior Designer

Working with one of Boston’s most notable interior designers since 2013, this client’s business has been transformed online. Through lead targeting and content creation, the client’s social media accounts have seen a 300x increase in following and 2x increase in lead generation through social media.

CRM Software

When this CRM software engaged in digital marketing, they lacked a clear social media strategy. After a deep exploration of their goals and targets, a content strategy was put in place to build and engage their community. With social engagement and content creation, the client’s social accounts increased by 2x in just one month.

NHL Team

Working with an┬áNHL Team for four years, Nicole built and developed the NHL team’s social media community. In just 9 months, Nicole increased the brand’s Twitter account by 400x and the Facebook page by 200x. Integrating sponsorship opportunities, targeted advertising and community engagement, Nicole built the NHL’s leading social media strategy from 2010-2014.



I am focused on lead and revenue generation through digital media. With a diverse range of talent and personality, my creative skills and ideas turn campaigns into actionable, tracked results.

Community Management

Build your community (and your business). Our best-in-class social media strategies boost engagement, brand awareness and measurable data.

Content Creation

Targeting your brand’s customer persona, content creation through blog writing, white papers, e-books and more.

Website Development

Starting from scratch or need a refresh? Revamp your presence with web design and development.

Lead Generation

Targeting your customer persona online? Lead generation strategy will blow your goals out of water. Find out how your brand can benefit from digital lead generation.

Social Media Advertising

From social promotion to advertising, re-targeting to adwords, paid media delivers results to meet your brand goals.

Video Development

Explore the vast opportunities of video creation and development. From the initial story-board to the final product, your brand’s goals and targets will be the project focus.


Cups of Coffee


social media fans managed


Completed Projects


Events spoken at



When I'm not launching campaigns or tracking results, I love pushing my physical strength and ability in long distance and endurance racing.

I am proud to be a North American ambassador for the Rock n Roll series and a local ambassador for Canadian running and cycling events.